Facebook and Google Face Emboldened Antagonists: Big Advertisers

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March 25, 2018 5:19 pm Published by

Add to the list of people angry with Facebook Inc. and Google a quiet but hugely influential group—the people who pay the bills.

In the past year and a half, the two firms have had one run-in after another with advertisers. Procter & Gamble Co. boycotted Google’s YouTube when they discovered ads were running before extremist and racist videos. Marketers pushed Facebook to provide more credible data about how many people actually view ads on their platforms, after the social giant acknowledged mistakes in its numbers.


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